Marketing and IT training
One day course PRICE £85 + VAT (£99.88) per person (buffet lunch included)
Efficient marketing and communications on a low budget
A one-day course covering marketing and IT. Includes introduction to research, the marketing plan, main advertising routes, information technology and creativity. An ideal course for individuals looking at carrying out their own marketing or smaller companies looking to bring more marketing in-house.
Web Design and Search Engine Optimisation
A one-day course covering all you need to get started on web marketing. The course covers how to plan your website structure, web page layout and designing your first web page, then explains the importance of SEO and how to go about it. Ideal for small businesses looking to create their first site or those looking to be more commercial. At the end of the session attendees should walk away with their first page layout to progress at their own pace.
Database set up and maintenance
A one-day course covering databases and how to use them. Crossing the marketing and IT barrier to create a database that helps small businesses manage their leads and systems without having to invest a fortune in bespoke software. Course includes planning your database for growth, which software to use, and starting the process of creating your own database. Aimed at small and medium sized companies who use direct marketing or sales teams to generate business.
Doing your own PR
We’ve already mentioned that this is probably the most cost effective marketing for small businesses. This one-day course explains why, and details the key ways of getting your release published.
Using the internet in business
A one-day course covering using email and internet for business. Course includes using the internet for research, making the most of the searches you do on search engines, setting up email signatures and legal requirements of email. Targeted at start-up businesses, companies with staff needing training and people using the internet for the first time.